Creative strategies and design.

Based in Hamburg, DOMINIKA. is an independent art director in the field of brand and packaging design with a broad skill set in brand evolution and its foundational procedures, delivering innovative design concepts to a diverse array of clients – from agencies and directly.

Based in Hamburg, DOMINIKA. is an independent art director in the field of brand and packaging design with a broad skill set in brand evolution and its foundational procedures, delivering innovative design concepts to a diverse array of clients – from agencies and directly.

Based in Hamburg, DOMINIKA. is a freelance brand designer and packaging designer with a broad skill set in brand evolution and its foundational procedures, delivering innovative design concepts to a diverse array of clients –
both agencies and directly.


Featured project

Client

Fevana Organics

Service

Brand Strategy
Brand Identity
Packaging Design
Webdesign
Product Namings
Brand Guideline

Link

Client

Fevana Organics

Startup

Link

https://fevana.de

https://fevana.de

Service

Brand Strategy

Brand Identity

Packaging Design

Webdesign

Product Naming

Brand Guideline

Fevana brand development –
Shaping the identity for a
female healthcare startup

Fevana brand development –

Harmonizing the female cycle
in a natural way

Fevana developed an impeccably harmonized, all-natural supplement blend. This product is intended to proficiently supply the fundamental nutrients required by women across all four phases of their menstrual cycle. As the founders of FEVANA began their product development process, they entrusted me with designing their brand identity from the ground up.

Logodesign for Fevana female healthcare branding by dominika.studio
Logodesign for Fevana female healthcare branding by dominika.studio
Exclusive logodesign on fashionalble cotton carry bag by dominika.studio
Exclusive logodesign on fashionalble cotton carry bag by dominika.studio
Fevana Branding on Advertising screen showing layout concept..
Fevana Branding showing Advertising Concept for premium Nutrition Supplement
Macbook with work of Freelance brand designer and creative director from Hamburg.
Freelance brand designer creative direction for corporate design hamburg
Macbook with work of Freelance brand designer and creative director from Hamburg.

Challenge

The task was to create a brand identity that reflects the rational, medical side of the brand as well as the pure and high quality of the product - without neglecting the warm, feminine aspect that the topic of the menstrual cycle brings with it.

These requirements also needed to be embodied in the design of the product packaging and online shopping experience.

Solution


In collaboration with Charlotte and Anton - the founders of the young start up FEVANA - we sculpted the brand strategy and visual identity, positioning the brand at the cutting edge of the medical sector, appealing to an exclusive, female demographic.

This is manifested in the corporate design, which communicates through a clear, high-quality design aesthetic, accompanied by feminine illustrations and a warm, authentic visual language.

MacBook Air exhibiting health-focused e-commerce design in a simplified design aesthetic.
MacBook Air exhibiting health-focused e-commerce design in a simplified design aesthetic.
MacBook Air exhibiting health-focused e-commerce design in a simplified design aesthetic.
Promotional flyer featuring an image of health supplement with a graphic of a woman's hormonal cycle.
Promotional flyer featuring an image of health supplement with a graphic of a woman's hormonal cycle.
Application of branding to a out-of-home marketing campaign presented on advertising posters lined up in a row on an advertising space.
Application of branding to a out-of-home marketing campaign presented on advertising posters lined up in a row on an advertising space.
Packaging design freelancer and creative director in Hamburg Dominika for Fevana supplements
Fevana packaging design and female healthcare branding made by Hamburg design agency
Exclusive packaging design by dominika.studio a branding studio from Hamburg
Dominika Grafikdesign Markenauftritt und Kommunikation für Nahrungsergänzungsmittel

The generous use of white - the carrier surface for the elegant, striking corporate font – in black font colour - aims to lend clarity and elegance to the brand and visually represents the pure, unadulterated nature the product stands for.

The packaging design is also in a pure white with black, bold typography naming the individual products and view accents in a gold finish.

nahrungsergänzungsmittel Branding Detail
nahrungsergänzungsmittel Branding Detail
Infographic showing menstruation cycle for product packaging design
Infographic showing menstruation cycle for product packaging design
Female hormonal cycle graphics
Branding guideline with essential components of the brand identity of healthcare and supplement brand.
Branding guideline with essential components of the brand identity of healthcare and supplement brand.
Social media illustration from Hamburg and premium infograophics
Social media illustration from Hamburg and premium infograophics
Social media illustration from Hamburg and premium infograophics

At the level of the primary colours in the corporate design a subtle beige tone complements the interplay. Other extensive, warm beige tones are derived from the play of light, which is characteristic of the visual language. Together with the lightplayed imagery, they bring warmth to the brand´s appearance.

At the level of the primary colours in the corporate design a subtle beige tone complements the interplay. Other extensive, warm beige tones are derived from the play of light, which is characteristic of the visual language. Together with the lightplayed imagery, they bring warmth to the brand´s appearance.

Sophisticated, typographic large-format advertising poster for the dietary health supplement in clean and medical look.
Sophisticated, typographic large-format advertising poster for the dietary health supplement in clean and medical look.
Fevana product campaign about menstrual cycle.
Fevana product campaign about menstrual cycle.

Selected Brand Portfolio:

Contact

Dominika Dobrzalski
Dipl.- Des (FH)

hi@dominika.studio
T. +49 (0) 40 374 160 33

© 2024. Dominika Dobrzalski. All rights reserved.



© 2024 Dominika Dobrzalski.
All rights reserved.

© 2024. Dominika Dobrzalski. All rights reserved.

© 2024. Dominika Dobrzalski. All rights reserved.

Contact

Dominika Dobrzalski
Dipl.- Des. (FH)

hi@dominika.studio
T. +49 (0) 40 374 160 33