Based in Hamburg, DOMINIKA. is an independent art director specializing in branding and packaging design with over a decade of experience delivering innovative design concepts for agencies and direct brands.
FEATURED PROJECT
Fevana is a new female healthcare brand offering a naturally formulated supplement designed to support women through all four phases of their menstrual cycle. From day one of product development, I was brought on board to build the brand identity from scratch, defining the brand’s look, feel, and voice. The scope included naming support, strategic visual positioning, and the full packaging design for the launch product.
Challenge
The task was to create a brand identity that reflects the rational, medical side of the brand as well as the pure and high quality of the product - without neglecting the warm, feminine aspect that the topic of the menstrual cycle brings with it.
These requirements also needed to be embodied in the design of the product packaging and online shopping experience.
Solution
In collaboration with Charlotte and Anton - the founders of the young start up FEVANA - we sculpted the brand strategy and visual identity, positioning the brand at the cutting edge of the medical sector, appealing to an exclusive, female demographic.
This is manifested in the corporate design, which communicates through a clear, high-quality design aesthetic, accompanied by feminine illustrations and a warm, authentic visual language.
NEWS
What an incredible way to close out 2024 – and start the new year! My work has been recognized by the World Brand Design Society with the WBDS SILVER Award
NEWS
As a community with an international perspective, The World Brand Design Society (WBDS) is aiming to showcase outstanding design and bridge the gap between knowledge and community.
